When I travel to Hawaii, surfing is always at the top of my list. The islands have a deep surf culture, and that means there are lots of great places to gear up before paddling out.
If you’re searching for the best shops to get surfboards, wetsuits, or other surf gear in Hawaii, you’re in the right place.
I’ve explored different surf stores across Oahu and beyond, like Blue Planet Surf Shop and Surf N Sea. Both shops offer high-quality boards and local expertise.
Shops like T&C Surf Designs and Hawaiian South Shore are also favorites among locals and visitors. They have a broad range of gear and friendly service, as seen in this helpful guide to the best surf shops in Honolulu.
Whether you’re just starting out or have years of experience, the right equipment can make surfing in Hawaii even better. I want to help you find the top spots so you have everything you need for a great session in the water.
Why Hawaii Is a Surfer’s Paradise
I always feel that Hawaii stands out for its powerful surf culture, deep history, and welcoming sense of community. The islands have strong traditions, world-famous waves, and a feeling of respect that shapes every surf session.
Surf Culture and Community
When I visit Hawaii, it’s easy to see how much surfing is a part of daily life. The surf community is close-knit, and everyone from beginners to pros shares the beach.
Local surf shops and companies offer not just gear but also guidance and lessons. They help people improve and enjoy surfing more.
Surf events and competitions bring people together, whether you’re watching or joining in. There’s pride in every break—surfers look out for each other and for the ocean.
Community-run surf schools and volunteer clean-up days show how much people care about their home. The sense of belonging is strong.
Key features of Hawaii’s surf community:
- Friendly locals who welcome visitors but expect respect
- Strong local brands focused on sustainability
- Events like surf contests and beach cleanups
- Accessible lessons for all ages and skill levels
Surf History and Legacy
Hawaii is often called the birthplace of surfing. I’m always reminded that this sport started here hundreds of years ago.
Native Hawaiians practiced “he’e nalu,” or wave sliding, long before surfing spread to the rest of the world. Ancient chiefs and commoners surfed together, making the sport part of community life and even religious practices.
Many famous breaks—Waikiki, Pipeline, and Waimea Bay—have stories that go back generations. Today, traditions, local shapers, and the islands’ inspiration keep the legacy alive.
You can feel this deep history in the rituals and the respect shown for the ocean. People celebrate both old and new legends.
The Aloha Spirit
The aloha spirit means more to me than just a friendly greeting. In surfing, it shapes how people behave both in and out of the water.
Surfers show kindness, patience, and respect for each other, the land, and the sea. When I paddle out, I see this in simple ways—like waiting my turn for waves or picking up trash from the sand.
The aloha spirit guides how people treat newcomers. Hawaii is welcoming, but always with the message of sharing and respect for the islands.
This unique feeling creates a safe and caring atmosphere. Friendly locals, respect for tradition, and the roots of surfing make me feel at home every time I visit.
Top Surf Shops in Hawaii
Shopping for surf gear in Hawaii means you can visit some of the best shops anywhere. Each store offers its own line of surfboards, clothing, and accessories, often designed for local conditions and with a strong connection to Hawaii’s surf culture.
Hawaiian Island Creations (HIC)
When I stop by Hawaiian Island Creations, also known as HIC, I notice the wide variety of surfboards and accessories for sale. HIC is a homegrown brand with several locations across the islands, including Oahu, Maui, and the Big Island.
They offer products from their own label as well as big surf brands. I see beginner boards, advanced shapes, and lots of boardshorts and gear.
The staff is friendly and often includes local surfers who know the best surf breaks. Here’s a quick overview of what HIC usually carries:
| Item Type | Popular Brands | Notable Features |
|---|---|---|
| Surfboards | HIC, Firewire | Shortboards, Longboards |
| Wetsuits | Billabong, O’Neill | Tropical weights |
| Clothing | HIC, RVCA | Local graphics |
| Accessories | HIC, Dakine | Leashes, Wax, Bags |
HIC stands out for its commitment to the sport and the community. I can easily find the right fit for my needs, whether I’m a first-timer or an experienced rider.
Surf N Sea in Haleiwa
Surf N Sea is one of the oldest surf shops on the North Shore. Located in Haleiwa since 1965, this store sits right by the water, and the yellow building is hard to miss.
I always see a large selection of surfboards for sale and rent here. Their gear is made for the famous waves nearby, like Sunset Beach and Pipeline.
They also offer stand-up paddleboards, snorkeling gear, and scuba supplies. If I’m looking to take surf lessons, Surf N Sea has instructors on staff.
The store is known for friendly service. Here’s what I usually find:
- Board rentals and sales for all skill levels
- Surf apparel featuring North Shore themes
- Accessories like sunscreen, wax, and fins
- Guided lessons and ocean tours
The shop’s history gives it a classic Hawaiian surf vibe. Their staff is always ready to help with both surf advice and equipment.
Local Motion
Local Motion began on Oahu and is a brand I see in almost every major Hawaiian surf town. Known for its bold logo shirts and quality boards, Local Motion captures the spirit of island surfing.
In the stores, I notice a fresh feel with trendy gear for young surfers and experienced wave riders. Their inventory covers surfboards, vintage designs, and streetwear for both locals and visitors.
Popular items at Local Motion include:
- Local Motion branded T-shirts and hats
- Boards designed for Hawaiian breaks
- Rash guards and wetsuits for warm water
- Beach bags, towels, and backpacks
Local Motion supports Hawaii’s surf scene. I often see event posters and photos of local pros on the shop walls, making every visit feel connected to the current surf community.
Hawaiian South Shore
Hawaiian South Shore is located in Honolulu and serves both serious surfers and beginners. Their wide selection of high-performance boards and the latest surfboard technology impresses me every time I visit.
I find a range of eco-friendly and custom boards. They also carry specialty fins and accessories to improve my surf experience.
They keep up with the latest in surf fashion, offering brands that are favorites in Hawaii. What I appreciate most is:
- In-depth advice from staff who surf daily
- A wide choice of boards for small or big wave days
- Instruction on surfboard care and repair
- Accessories like wax, leashes, and unique fins
The staff guides me through picking equipment that matches local wave conditions and my skill level. If I need a board for Diamond Head or Waikiki, Hawaiian South Shore has options that fit the spot.
Specialty Surfboard Stores and Makers
When I want a custom board or expert advice for my next surf session in Hawaii, I visit dedicated shapers. Many of these makers are local, with years of experience designing boards for every wave on the islands.
Their shops carry unique designs and offer hands-on service, making them stand out from big brand stores.
Tokoro Surfboards
Tokoro Surfboards is well known in Hawaii for high-quality performance boards. Wade Tokoro, the founder, shapes boards for all levels, but his designs really shine in big wave conditions.
The store focuses on careful craftsmanship and works with surfers to customize shapes and features. I find a variety of shortboards and step-up boards here, built for Hawaii’s fast, powerful waves.
Tokoro welcomes odd sizes and custom requests. They use durable glassing and modern materials for longer board life and better performance.
If I want to improve my surfing or try more challenging waves, Tokoro Surfboards offers reliable gear tailored to local breaks.
Arakawa Surfboards
Kimo Arakawa shapes each Arakawa Surfboard by hand, paying close attention to detail for Hawaii’s changing surf. Local pros and experienced surfers often choose his boards.
Arakawa offers custom boards based on my size, weight, and skill level. He also advises on the best board for conditions at famous spots like Pipeline or Sunset Beach.
The shop stocks classic longboards, typical shortboards, and big wave guns. Many top local surfers ride Arakawa boards for their strength and unique feel.
The staff helps me choose rails, rockers, and fin setups to get every detail right.
Power Drive Surfboards
Power Drive Surfboards builds boards that work best in Hawaii’s strong surf. The brand blends old school templates with new materials, offering great results for both beginners and advanced surfers.
Customers can pick from retro single fins, funboards, and high-performance thrusters. New models are designed for speed and easier paddling.
The staff explains features in simple terms, making board shopping less stressful for newcomers. Power Drive Surfboards stands out for combining craft, tradition, and practicality.
Yoshi Umeda
Yoshi Umeda is a respected shaper who brings a personal touch to every board. He builds custom shapes for the unique waves found across the Hawaiian islands.
Umeda listens to my needs whether I want a smaller fish or a bigger longboard. Surfers praise his ability to create boards for both beginners and experts.
You can choose custom artwork and finishes for each surfboard. His boards feel balanced and responsive on the water.
Yoshi Umeda’s personal approach and commitment to quality make his boards a great choice for anyone looking for something special.
Must-Visit Surf Shops by Island
Hawaii’s best surf shops are spread across its main islands. Each area offers unique gear and helpful local advice.
Oahu’s Iconic Board Shops
Oahu has legendary surf spots and an even richer surf culture. I like to start on the North Shore, where you’ll find some of the island’s top stores.
One standout shop is Surf and Sea. This shop earned the title “North Shore Best” and sells everything from surfboards to snorkeling gear.
They rent and sell equipment, so anyone can enjoy the waves easily. Another favorite is the long-standing Inter-Island Surf Shop in Honolulu, which opened in 1959.
This shop offers rare boards and custom options. In areas like Pearl City, you’ll find shops with a strong sense of community and great deals on used boards.
Here’s a quick list of Oahu shops to check out:
- Surf and Sea (North Shore)
- Inter-Island Surf Shop (Honolulu)
- Hawaiian Island Creations (multiple locations)
- Town & Country Surf (T&C)
You can learn more about these shops by visiting Reef Break’s best surf shops in Oahu and the history of Inter-Island Surf Shop.
Best Stores on Kauai
On Kauai, surf stores feel more laid-back. I like that several shops sit close to top beaches like Poipu and Hanalei.
Many carry local brands, new surfboards, and beginner-friendly rentals. Poipu has a shop that’s perfect for grabbing gear just before hitting the water.
Locals often give tips on conditions and the best spots for every skill level. There’s a strong sense of community, and staff focus on building confidence for every customer.
Some stores stock Maui surfboards and accessories, which helps travelers moving between islands. You can read about Kauai’s top surf shops for more details.
Top Surf Stores in Maui
Maui’s stores blend expert craftsmanship with aloha spirit. I see a great variety, from small shops making custom boards to larger stores with big brands.
Many stores sponsor local riders and connect with groups like the North Shore Boardriders Club. Popular shops cluster near Lahaina and Kihei, where staff help you find the right fit.
You’ll spot beautiful displays of Maui surfboards. It’s easy to find everything you need, from wax to rash guards.
Several shops also offer surf lessons and board rentals. Their friendly attitude makes it easy and fun to get started.
Surf Apparel and Beachwear
When I shop for surf gear, I look for the right balance of function and style. The best stores in Hawaii make it simple to find durable surf apparel, on-trend beachwear, swimwear, and skin protection for the island lifestyle.
Swimwear Essentials
The swimwear I choose needs to handle saltwater, sun, and active movement. In Hawaii, I find a range of rash guards, board shorts, and one-piece swimsuits made from quick-drying, stretchable fabrics.
Good surf shops carry trusted brands like Billabong and Rip Curl. I like when stores feature sun-protection swimwear with UPF-rated materials.
This keeps my skin safe during long days in the waves. Shops like T&C Surf Designs offer a full range of surf apparel, including swimwear brands and accessories, so I can get everything in one visit.
You can read more about their selection on their surf shop page. Staff at top stores help you pick the best fit and style, so your swimwear stays comfortable and secure.
I look for adjustable features like drawstrings or secure zippers to make sure nothing slips when the surf gets big.
Beachwear Trends
The right clothing lets me relax at the beach or head to a café after surfing. Recently, more shops promote eco-friendly materials and bold island patterns on shirts, dresses, and cover-ups.
Stores like Honolua Surf Co. carry apparel made for the Hawaiian climate, with breathable fabrics and loose styles for comfort.
Here are a few trends I see most often:
- Bright floral prints and classic stripes
- Button-up shirts in lightweight cotton or linen
- Board shorts with quick-dry technology
- Cover-ups and wrap dresses for easy layering
Most stores update their collections to match local surf culture. In Honolulu, surf shops keep up with the latest beachwear trends in Hawaii, so I always spot something new.
Protect Your Skin
Sun protection is a must in Hawaii. I look for surf apparel with built-in UV protection, like rash guards and long-sleeve tops labeled UPF 50+.
Most surf stores sell soft hats with wide brims and polarized sunglasses. Many shops also carry water-resistant sunscreens, zinc sticks, and lip balms for surfers.
Staff often remind me to reapply sunscreen every few hours, especially when I stop in for more gear. I also check fabrics, since some brands now use recycled materials with added UV protection, which is safer for my body and better for the ocean.
Surf N Sea in North Shore is a good stop for protective apparel and accessories. They have a reputation for offering everything you need to protect your skin while surfing in Hawaii.
Best Shops for Surf Accessories
The right surf accessory can make a big difference in your ocean experience. The best shops in Hawaii stock gadgets, gear, and hidden treasures so you’re ready for any wave or weather.
GoPro and Action Cameras
When I want to capture my surf sessions, I visit shops that carry GoPro cameras and reliable mounts. Most major surf shops in Honolulu offer the latest waterproof GoPro models.
Some shops provide floating handheld mounts, anti-fog inserts, and extra batteries right at the counter. GoPro-compatible accessories are easy to find alongside surf gear and rash guards.
Quality Surfboards Hawaii carries GoPro cameras and helpful camera cases to protect your equipment. If I need advice, shop staff usually know which mounts work best for my board or helmet.
Their tips help me keep footage smooth and steady, even in choppy surf.
Bodyboards and Fins
For bodyboarders, the right board and fins matter. Shops like T&C Surf Designs in Honolulu offer a wide range, including soft-top bodyboards for beginners and high-performance boards for bigger waves.
I like how these shops display different fin options from brands like Churchill or Viper. Many let me check the flex and fit, so I get fins that feel right.
Extras like leash strings, fin tethers, or wax are easy to grab at the register. Brightly colored boards and fins help me spot my gear in the surf.
Staff help match board size and fin stiffness to my height and skill level.
Vintage Surf Shop Finds
When I want something unique, I visit vintage surf shops on Oahu like Inter-Island Surf Shop. They stock rare surfboards, retro tees, and classic accessories that make great souvenirs.
I often find wax combs, classic wave posters, or old-school leash cords on their shelves. Some shops still offer Birdwell Beach Britches and other surf wear from decades past.
The personal touch stands out here. Staff love to share stories and help me pick accessories with character, like hand-shaped fins or boards signed by their maker.
Lessons, Rentals, and Local Services
In Hawaii, finding surf lessons, rentals, and local services is easy when you know where to look. Many surf shops offer everything you need for hitting the waves, from expert guidance to the right board for your skill level.
Surf Lessons and Instructors
I rely on local surf schools for quality instruction. Shops like Kahalu’u Bay Surf & Sea in Kona set up right at Kahalu’u Bay, making it easy to show up and get started.
Lessons cover safety, basic techniques, and tips on how to paddle out, pop up, and ride your first wave. Many places have certified instructors with years of experience.
Some schools offer both group and private lessons. Group lessons are fun and affordable, while private lessons give you more attention if you want to improve faster.
Most lessons last about 1-2 hours. Minimum age requirements usually start at around 8 years old.
I ask about instructor certifications and class sizes before signing up. This way, I make sure I can learn safely and at the right pace.
Surfboard Rentals
Renting a surfboard is simple at most Hawaiian surf shops. Some of the best options I’ve found are at Kona Boys, which offers a range of boards, from soft tops for beginners to high-performance boards for advanced surfers.
Shop staff explain the differences between shortboards, longboards, and stand-up paddleboards, so picking the right size is easy. Most rental shops provide all the extra gear you need, such as leashes, wax, and rash guards.
Some shops rent by the hour, half-day, or full day. I like stores that are close to popular surf spots.
Returning or switching boards during the day is often possible if your needs change. A few shops, like Hulakai, offer package deals that include a board, leash, and even a beach chair or umbrella.
Dawn Patrol and Early Surfing
“Dawn patrol” means catching waves at sunrise before beaches get crowded. I enjoy the quiet, cool mornings and the chance to surf the best breaks before the wind picks up.
Some local shops open early to help dawn patrol surfers. Shops like Kahalu’u Bay Surf & Sea open around 8:30 am, which gives you a head start, but some dedicated rental locations may allow earlier rentals.
Packing up the night before helps me save time, so I’m ready to go at first light. Early surfing is a local tradition.
If I’m new to an area, I ask shop staff for advice on the best spots for early sessions. Local tips help me stay safe and find quieter beaches with the best sunrise conditions.
Beyond Surfing: Other Ocean Activities
Hawaii’s water sports scene goes way beyond just surfing. Many surf shops offer gear for scuba diving and snorkeling, making it easy to enjoy a full day at the beach.
Scuba Diving Gear
When I get ready for scuba diving in Hawaii, I look for reliable equipment that helps me feel safe underwater. Surf shops like Surf and Sea in Haleiwa sell scuba masks, wetsuits, fins, and snorkels all in one place.
They also rent out gear for beginners who want to try diving before buying. Many stores stock top brands, including masks with anti-fog lenses and wetsuits for Hawaii’s warm waters.
Staff members help me find the right fit and explain how to care for the equipment. Some shops sell dive computers and regulators for advanced divers.
When I try new locations or conditions, good advice and gear help me feel confident. I check if the shop offers guided scuba tours or lessons for a safer and more enjoyable experience.
Snorkeling Essentials
Snorkeling is one of my favorite ways to explore Hawaii’s coral reefs. I pick up comfortable masks, dry snorkels, and soft swim fins before heading to the water.
Stores like Inter-Island Surf Shop have a variety of sizes, making it easy for anyone to join in. I check if the snorkel sets have splash guards or purge valves, which help keep water out.
Some shops sell reef-safe sunscreen, which protects underwater life while I explore. For families, I look for shops that offer kid-size packs and float vests for safety.
Many surf shops provide set-up guides or quick tips, so I can get started right at the beach. Some places, like Surf and Sea, also rent gear, making it easy to try snorkeling without buying everything.
Community and Events in Hawaii’s Surf Scene
I always notice how welcoming the surf community feels in Hawaii. Surfers on Oahu or Maui quickly share tips and encourage each other.
The aloha spirit makes new friendships easy both in and out of the water. Local surf shops often host events that bring everyone together.
I’ve been to board swap meets, surf movie nights, and paddleboard races. These events often raise money for local causes or beach cleanups.
Popular community events and activities:
| Event Type | Description |
|---|---|
| Surf Competitions | Local and pro surfers compete in events. |
| Beach Cleanups | Volunteers keep beaches clean. |
| Demo Days | Try out new boards and gear. |
| Movie Nights | Watch surf films with friends. |
On Oahu, the North Shore Boardriders Club helps young surfers and organizes fun competitions. Their events welcome everyone, so I get to meet new people each time I join.
If I want to learn about local surf shop events or find new gear, I check the websites of the best surf shops in Hawaii for updated event info. I also follow Oahu surf shops and community pages to stay in the loop.
